Book Marketing Tech

How to Appear on Podcasts for Book Promotion

How to Appear on Podcasts for Book Promotion

Writer interviews by way of podcast appearances are the most effective methods to construct authority and attain focused audiences of excellent readers, in addition to promote your ebook.

Better of all, when you’ve appeared on a podcast, you’ll have the ability to use your interview as proof of your experience and expertise if you pitch to different podcasts.

That is particularly useful for those who self-published a ebook because you don’t have the help of an enormous publishing home—you’re doing all of the e-book advertising by yourself!

And this can be a highly effective strategy to unfold the phrase about all the great your e-book can do.

Right here’s methods to land writer interviews:

  1. Do your analysis
  2. Fee and evaluation the podcast
  3. Function the podcast hosts
  4. Tailor your pitch
  5. Supply concepts associated to your e-book
  6. Leverage widespread connections you’ve got
  7. Ship samples of earlier writer interviews
  8. Create a one-sheet
  9. Ship worth first

NOTE: In the event you’re prepared to show being an writer into an actual profession, take a look at our Promote Extra Books Program the place we train you how one can construct sustainable revenue with ebook gross sales. Study extra about it right here

Why do you want writer interviews?

Writer interviews are useful for authors to unfold the phrase about themselves as an writer in addition to their new and former books.

Take into consideration writer interviews the identical as movie star interviews once they have films or TV exhibits premiering.

Right here’s how writer interviews can profit you:

  • You’ll attain a brand new viewers
  • Your viewers can be extra receptive
  • You market your self as an writer
  • You market your latest ebook launch
  • You’ll be able to market any earlier books you have got
  • You’ll achieve a bigger social platform
  • You’ll promote extra books

General, writer interviews can solely aid you in your quest to turn out to be a full-time writer by providing you ebook advertising alternatives.

Take a look at this instance of how useful an writer interview of our very personal Scholar Success Coach, Lise Cartwright, might be under. It’s out there each on our Youtube channel and Podcast.

With over 8700 views on Youtube and lots of listens on the podcast, this interview definitely helped keep her passive revenue by means of books.

The right way to Get Writer Interviews on Podcasts

Under, you’ll uncover 9 easy methods to face out within the eyes of podcasters and land writer interviews on their exhibits.

#1 – Do your analysis

To start with, take heed to the present earlier than reaching out to podcast hosts. Podcasters are sometimes approached by an writer who sends generic emails proclaiming “I really like your present,” after which ask to turn into a visitor to advertise their guide.

Different occasions, they’re approached with particular pitch letters, however the match isn’t proper.

The rationale for the mismatch often is that the writer who’s pitching hasn’t listened to the present.

If it looks like a chore to take heed to the podcast, that’s an indication that you simply may be higher off reaching out to a unique podcast host.

In any case, you need to discover podcasts which are in your area of interest, which often occurs to be these you take heed to anyhow.

Right here are some things to ask your self if you need to attain out to a podcast for an interview:

  • Do you take heed to them by yourself?
  • Do you resonate with their core message/theme?
  • Are you concerned of their group regularly?
  • Would you be proud to be a featured visitor on their podcast?
  • Are you a fan of previous featured visitors?

Answering these positively will enable you to decide which podcasts to succeed in out to. With out doing the right analysis, you can wind up upsetting the hosts and burning these bridges.

#2 – Price and evaluation the present

When you’ve listened to a present, subscribe to it on iTunes. Then, price and assessment, too.

Scores, critiques, and subscriptions assist the podcast’s rating. Most significantly, critiques are a strong type of social proof that may encourage new individuals to pay attention.

Point out the evaluation if you submit your pitch.

For instance, you possibly can write, “Listening to John Doe’s description of his wrestle to develop his enterprise regardless of his terminal illness was really inspiring. Now, when issues get robust, that message retains me going. That’s why it was such a pleasure to put in writing a 5-star evaluation of your present on iTunes.”

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Your message will deliver consciousness to what you’ve carried out to help the present, significantly growing your probabilities of touchdown a visitor spot.

#three – Function the podcast hosts

In case you at present have a podcast or YouTube channel, invite the host to be featured as a visitor.

By being in your present, the podcasters will study your background, and most significantly, about your guide. In lots of instances, they’ll be compelled to ask you as a visitor.

Even when the podcast hosts don’t ask you to be on their present, they’re nonetheless more likely to say sure once you ask them.

Additionally, I ship a replica of my guide to my podcast visitors, who in lots of instances write a evaluate of the guide on Amazon after which supply to have me on their present.

In case you don’t have a podcast, then function them in your social media or web site.

You possibly can additionally write a weblog publish about the primary classes discovered from the present, and tag the host on social media when the article is revealed. Be cautious when making use of this technique, nevertheless.

A subpar article, a half-hearted effort to seize what’s invaluable concerning the present, or overblown reward will in all probability backfire.

#four – Tailor your pitch to the host’s story and the mission of the present

Once I first pitched my concepts to Dave Lukas, host of the Misfit Entrepreneur Podcast, I discussed how a lot I beloved that he’d created the present as a legacy for his daughter.

When he discovered that I associated to and understood his mission, it was straightforward for him to comply with have me on his present.

You are able to do the identical. Discover out why they do what they do, and if it resonates with you, then middle your pitch round that.

Listed here are a number of ideas for tailoring your pitch to land your writer interview:

  • Point out one thing you discovered from their present
  • Make a connection from your self to the present’s mission and theme
  • Join your guide’s message with their present’s

Doing it will assist you attain podcast hosts rather more successfully and present them you’re an ideal match for his or her present.

#5 – Supply three distinctive concepts associated to your ebook

Earlier than I submit a pitch, I analysis the episodes up to now two to 3 months to see if anybody has explored the subjects I take into account.

If my subjects are recent, I submit them. If not, I reposition my experience with a special angle.

My ebook is about influencer advertising. If I discover that solely three weeks prior, one other visitor talked about influencer advertising as a part of a enterprise’s advertising combine, I pitch a unique facet of the subject, similar to “easy methods to construct an inventory of subscribers with influencer advertising,” or “tips on how to provoke connections with social media influencers to launch your e-book.”

Resist the temptation to discuss a subject that deviates out of your guide. In case you do this, your interview will in all probability not usher in new ebook gross sales.

I encourage you to take a second proper now and write down three to 5 matter concepts based mostly on the core message in your ebook, which you’ll be able to modify relying on the focused present.

#6 – Leverage widespread connections you will have with the host

Who do you assume has a greater probability to get a last-minute appointment with a busy hair stylist: an entire stranger or the good friend of a present buyer?

The identical concept applies to touchdown visitor appearances on a podcast. Widespread connections matter.

Typically, once I seem on a podcast, the host will supply to introduce me to different podcast hosts who may need to have me as a visitor.

This is likely one of the best methods to safe future visitor appearances.

You won’t even want a proper introduction. If you pitch, simply point out that you realize a number of of their earlier friends.

The thought is to seek out widespread floor.

#7 – Ship samples of earlier interviews

In each podcast pitch I submit, I embrace hyperlinks to 3 of my most related and vital podcast appearances.

These podcast interviews are related as a result of they’re ideally suited for the viewers of the brand new podcast I’m concentrating on, they usually’re vital as a result of they’ve reached giant audiences.

In case you haven’t had podcast appearances but, I encourage you to create audio or video clips with worthwhile content material related to your viewers that you simply publish in your website, and use these hyperlinks as samples for the host.

Regardless that samples of precise podcast interviews are rather more highly effective, the mere reality that you’ve a pattern of your work will provide help to stand out among the many competitors.

#eight – Create a one-sheet

To save lots of your self effort and time, and to point out your professionalism, I recommend you create a “one-sheet.”

A one-sheet is a doc that’s a abstract of who you’re and what you supply as a visitor.

You can ship the hyperlink to your one-sheet together with your pitch, or use the knowledge inside the one-sheet to finish your visitor request type or e-mail pitch.

Whatever the state of affairs, having this doc available will prevent effort and time.

The primary parts of a one-sheet are:    

  1. Bio
  2. Headshot
  3. Potential interview subjects
  4. Speaking factors
  5. Related hyperlinks
  6. Affiliate hyperlinks
  7. Contact info

Let’s delve into every factor of the one-sheet in additional element.


Create totally different variations of your bio (50-, 100-, 150-, and 200-word bios) so that you’re prepared when the podcast host asks you for a selected size. For those who’re submitting all the one-sheet, embrace the 100-word model of your bio in it.

The bio ought to point out your guide (even should you haven’t revealed it but), and different credentials as proof of your experience, together with a minimum of one private tidbit about your self.


It’s normal for all podcast friends to submit their profile image earlier than they’re interviewed. Spend money on knowledgeable photographer.

No selfies, please!

Potential interview subjects

Record not more than seven subjects associated to your ebook you would discover as a visitor.

You’ll be able to verify again to step quantity 5 if it is advisable to generate some.

Speaking factors

Some hosts will ask you to offer speaking factors for the subject you’ll discover. Others favor a free-form fashion, and can lead the interview as an off-the-cuff dialog.

In both case, you need to be ready to offer speaking factors inside 48 hours of being accredited as a visitor, although you’ll be able to double examine with the podcast host for specifics about this.

Related hyperlinks

Embrace hyperlinks to your primary web site, your ebook, your free supply for the listeners, and your main social media pages.

Relying on the host, you may also be requested to offer an affiliate hyperlink to a free obtain or low-ticket supply. Normally, offering affiliate hyperlinks isn’t required, however being able to create such a hyperlink on demand will provide help to stand out.

In case you’re submitting the one-sheet, then simply write “Affiliate hyperlink at no cost obtain obtainable.”

Contact info

Embrace your e-mail handle and telephone quantity.

Having your one-sheet prepared will can help you merely copy and paste the knowledge if you full visitor request varieties or pitch by way of e mail.

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#9 – All the time purpose to ship worth first

Above all, keep in mind that your main objective is to ship worth to your viewers, and e-book gross sales will probably be a pure results of that worth. If as an alternative you strategy the podcasters with the one intention to promote extra books, they could merely ignore you.

Whenever you submit your pitch, all the time begin what ifs a customized rationalization of why you’re a fan of the present and how one can encourage and educate its viewers.

Then, point out your e-book as a further asset listeners might profit from.

Worth First!

Good luck touchdown your writer interview!

After you land your first podcast look, it’ll be a lot simpler so that you can land the subsequent. Whenever you least anticipate it, the phrase about your ebook could have unfold and you’ll make a a lot larger impression together with your message.

What issues most is that you simply take motion and begin reaching out to podcast hosts. You—and your e-book—need to be recognized!

Able to turn out to be a profitable writer?

No profitable writer began from nothing.

They needed to work exhausting and earn their place by studying and making use of what they discovered when writing a e-book.

Right here’s how one can study extra about methods to turn into a profitable writer since you’ll by no means get there when you don’t begin as we speak.

Be a part of Chandler Bolt at his FREE Webinar Coaching as he reveals the precise techniques and methods he used to put in writing and publish 6 bestselling books in a row – and the way he used them to construct a 7-figure enterprise in lower than 2 years!

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Have you ever been a visitor on a podcast? What’s your #1 lesson discovered? Drop your reply under so we will begin a dialog!